Which innovative retail strategy did Celestron implement in 2018 that revolutionized how amateur astronomers purchase telescopes?

The astronomy industry has seen remarkable retail innovations in recent years, making space science more accessible to enthusiasts worldwide. From specialized telescope stores to observatory gift shops and space-themed merchandise, the retail landscape of astronomy has evolved significantly. This poll tests your knowledge about a groundbreaking retail strategy that changed how amateur astronomers purchase equipment.

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Virtual Reality Telescope Testing: allowing customers to simulate viewing different celestial objects through various telescope models before purchasing
Telescope Subscription Service: offering monthly delivery of different telescope models for home trial with option to purchase
Observatory Partnerships: placing their retail outlets exclusively at public observatories to combine shopping with stargazing experiences
Astronomers' Marketplace App: creating a peer-to-peer platform for amateur astronomers to buy, sell, and trade used telescope equipment