Which mapping/geography company dramatically repositioned its brand from a traditional cartography business to a 'location intelligence' platform, resulting in a 200% increase in B2B partnerships?

Test your knowledge about how major geography-focused brands have positioned themselves in different markets around the world! Geographic information and mapping companies have developed distinct brand identities to appeal to different user segments and regions. This poll challenges you to identify a fascinating example of strategic brand positioning in the geography industry that transformed a company's market presence.

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Mapbox - rebranding in 2017 to focus on developer tools and custom mapping solutions
Esri - pivoting from GIS software to 'The Science of Where' positioning in 2015
Garmin - shifting from GPS devices to 'Beat Yesterday' lifestyle brand in 2019
TomTom - repositioning from navigation hardware to location technology services in 2018