Which transportation company was the first to implement large-scale algorithmic 'surge pricing' that automatically increases fares during periods of high demand?

Dynamic pricing strategies have revolutionized the transportation industry, allowing companies to optimize revenue while balancing supply and demand. From surge pricing during peak hours to loyalty-based discounts, transportation companies employ sophisticated algorithms to determine the perfect price point. Test your knowledge about one of the most influential pricing innovations in modern transportation!

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Uber
Lyft
Delta Airlines
Amtrak