Which famous athlete surprised the marketing world by becoming a long-term brand ambassador for a luxury watch brand despite having no previous connection to the industry?

Brand ambassadors are vital connections between companies and consumers, especially when they're famous faces. Celebrity endorsements can dramatically increase brand visibility and create powerful emotional associations. This trivia question explores a surprising partnership that challenged industry norms and created significant buzz in the marketing world. How well do you know these unexpected celebrity brand connections?

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Roger Federer for Rolex
Michael Jordan for Tag Heuer
Serena Williams for Audemars Piguet
Cristiano Ronaldo for Hublot