Which major film franchise's studio famously underestimated merchandise demand, giving away toy licensing rights that eventually generated billions in revenue they didn't receive?

Product merchandising is a crucial component of pop culture retail strategy, especially for blockbuster movie franchises. However, even major studios sometimes fail to capitalize on merchandise opportunities. This poll tests your knowledge about one of the most notorious retail merchandising failures in pop culture history, where a studio's lack of foresight cost them billions in potential revenue.

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Star Wars (1977) - George Lucas retained merchandising rights while 20th Century Fox focused only on box office revenue
Harry Potter (2001) - Warner Bros. initially licensed toy rights to small companies before the film's unexpected success
Marvel's The Avengers (2012) - Disney sold exclusive toy rights to Hasbro for a flat fee before the MCU exploded
Jurassic Park (1993) - Universal Studios undervalued dinosaur toy potential and sold rights to Kenner for minimal royalties