Which theatrical production first used location-based AR technology that allowed passersby to see characters 'perform' scenes when pointing their phones at theater district billboards?

The performing arts world faces unique challenges in marketing productions and filling seats. From Broadway to local community theatres, innovative marketing strategies can make the difference between a sold-out show and an empty house. This trivia question explores a groundbreaking augmented reality marketing campaign that transformed audience engagement for a major theatrical production. Test your knowledge of how cutting-edge technology is reshaping performing arts promotion!

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Hamilton's 'History in Your Hands' campaign (2018)
The Lion King's 'Savanna Street Experience' campaign (2019)
Wicked's 'Defying Reality' promotion (2017)
Dear Evan Hansen's 'Digital Reach Out' initiative (2020)