Which luxury fashion brand made history in 2015 by becoming the first-ever fashion sponsor of a Broadway musical, creating custom costumes and a retail collection based on the show?

The performing arts world has seen some fascinating brand collaborations that have changed how theatrical productions are marketed and funded. These partnerships between major companies and performing arts organizations have created unique promotional opportunities while helping sustain artistic endeavors. Test your knowledge about a groundbreaking theatrical brand collaboration that revolutionized Broadway marketing!

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