Which major retailer launched the 'Artisan Alliance' program in 2017 that connects traditional craftspeople from over 50 countries with global markets while ensuring cultural production techniques remain authentic?

Traditional crafts and cultural products have seen a remarkable revival in modern retail. As consumers increasingly seek authenticity and connection to heritage, many retailers have developed specialized strategies to showcase and preserve cultural traditions. This poll explores how major retailers have innovated to support traditional artisans while creating sustainable business models that honor cultural heritage.

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Anthropologie's Cultural Cooperative
West Elm's LOCAL Program
IKEA's Heritage Collective
Etsy's Global Tradition Initiative