Which major sports retailer first implemented AI-powered 'dynamic pricing' that adjusts product prices in real-time based on demand, inventory levels, and competitor pricing?

The sporting goods industry has seen remarkable technological advancements in recent years. From smart equipment to AI-powered customer experiences, sports retailers are constantly evolving their strategies to meet consumer demands. This trivia question focuses on a significant AI implementation that transformed the sports retail landscape and created a new standard for personalized shopping experiences.

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Nike with their 'Nike Price Intelligence' system (2018)
Dick's Sporting Goods with their 'GameChanger' pricing algorithm (2017)
Under Armour with their 'UA FlexPrice' technology (2019)
Adidas with their 'Adidas PriceIQ' platform (2016)