Which digital marketing innovation has been credited with helping 'Hamilton' become one of Broadway's most successful shows of all time?

The performing arts industry has embraced digital marketing strategies to fill seats and create buzz around productions. From virtual reality theater tours to targeted social media campaigns for Broadway shows, marketing techniques have evolved dramatically in this creative sector. Test your knowledge about how performing arts organizations are using cutting-edge digital marketing to connect with audiences and boost ticket sales in an increasingly digital world.

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Their #Ham4Ham lottery campaign that created viral social media content and made premium tickets accessible to new audiences
The first-ever VR theater experience that allowed potential attendees to preview scenes before purchasing tickets
Their pioneering use of TikTok-exclusive performances featuring the original cast
A blockchain-based ticket verification system that eliminated scalping and secondary markets