Which film franchise pioneered the 'midnight release' retail strategy that became standard practice for major entertainment launches, creating a new consumer shopping experience that retailers now use for books, video games, and other media?

The film and television industry has dramatically transformed how products are marketed and sold to consumers. Product placement, themed merchandise, and franchise retail strategies have created billion-dollar revenue streams beyond box office receipts. This trivia question explores how a groundbreaking retail innovation connected to a major film franchise revolutionized movie merchandising and created new retail opportunities.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Star Wars (1977)
Harry Potter (starting with 'Goblet of Fire' in 2000)
The Lord of the Rings (2001)
Twilight (2008)