Which retailer launched the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and is widely credited with revolutionizing retail loyalty strategies?

Customer loyalty programs have become essential tools for retailers to drive repeat business and gather valuable consumer data. But which groundbreaking program transformed the retail loyalty landscape and set the standard for all others to follow? Test your knowledge of retail history and customer engagement strategies with this trivia question about a revolutionary loyalty initiative that continues to influence the industry today.

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American Airlines (AAdvantage)
Macy's (Macy's Star Rewards)
Walmart (Walmart Plus)
Sears (Sears Club)