Which major retailer purposely changed their primary brand color from blue to orange to convey affordability and accessibility rather than traditional corporate trustworthiness?

Color psychology plays a crucial role in brand identity and consumer perception. Major companies invest significant resources in selecting the perfect color palette to evoke specific emotions and associations. This trivia tests your knowledge about how certain global brands have strategically used colors to differentiate themselves in competitive markets and establish strong psychological connections with consumers.

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Home Depot
Walmart
IKEA
Target