In retail psychology, which shelf position is commonly referred to as the 'bull's eye zone' and typically generates the highest sales per square foot?

Product placement in retail stores is a carefully calculated science that leverages consumer psychology to maximize sales. From eye-level positioning to end-cap displays, retailers use numerous psychological triggers to influence purchasing decisions. How well do you understand the psychological principles that drive effective product placement in the retail environment?

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Eye-level shelving (4-5 feet from the floor)
Top shelves (above 6 feet from the floor)
End-cap displays (at the end of aisles)
Bottom shelves (below 2 feet from the floor)