Which luxury brand established a non-profit foundation specifically dedicated to preserving traditional craftsmanship and cultural heritage around the world?

Traditional craftsmanship and cultural heritage have found new life through modern retail strategies. Many brands have built their identity around preserving and promoting cultural traditions, creating unique market positions while safeguarding intangible cultural heritage. This trivia question explores how one famous brand has successfully integrated cultural traditions into its global retail strategy.

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Louis Vuitton (through LVMH's 'Métiers d'Art' program)
Hermès (through the Fondation d'entreprise Hermès)
Gucci (through the Gucci Cultural Heritage Initiative)
Chanel (through the Paraffection subsidiary)