Which language learning app was the first to use 'gamification' as its core marketing strategy, promoting language learning through game-like elements in 2011?

In the world of language learning products and services, certain marketing campaigns and slogans have made an indelible impact on the industry. These campaigns not only promoted language acquisition tools but also shaped how we perceive language learning itself. Test your knowledge of famous linguistic product marketing that changed the landscape of language education!

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Duolingo
Babbel
Rosetta Stone
Memrise