Which video game was the first to use a battle pass monetization model that has since become a standard marketing strategy across the gaming industry?

The gaming industry has pioneered innovative marketing strategies that transformed how products reach consumers. From viral ARGs (Alternate Reality Games) to influencer partnerships and in-game events, game marketers have pushed creative boundaries. Test your knowledge about a groundbreaking marketing campaign that changed how games are promoted and created unprecedented player engagement!

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• Dota 2 with The International Compendium (2013)
• Fortnite with the Season 2 Battle Pass (2017)
• PlayerUnknown's Battlegrounds with Survivor Pass (2018)
• Call of Duty: Modern Warfare with Battle Pass Season One (2019)

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