Which groundbreaking retail marketing strategy did Netflix pioneer in 2019 to promote 'Stranger Things' Season 3 that revolutionized entertainment product tie-ins?

The streaming giant Netflix has transformed not just how we consume content, but also how entertainment products are marketed and sold. This trivia question explores an innovative retail marketing strategy Netflix implemented that changed the traditional promotion model for television shows and created a new paradigm for merchandise tie-ins and experiential marketing in the entertainment industry.

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Launched the first-ever streaming service merchandise store with exclusive product drops timed to show releases
Created a multi-brand 1980s retail experience with 20+ partners featuring authentic period products and Starcourt Mall pop-ups
Released an interactive AR shopping app where viewers could purchase items seen in episodes by scanning their screens
Developed subscription boxes containing show-themed merchandise that shipped automatically when new seasons released