Which major sports brand was the first to launch a full-scale VR experience allowing customers to virtually test athletic footwear in simulated sport environments?

Virtual Reality technology has been transforming how sports retailers connect with customers, creating immersive shopping experiences that bridge the gap between physical and digital worlds. From trying on gear virtually to simulating sports environments for product testing, VR has become a powerful tool in sports retail. But which major sports brand pioneered this technology in their retail strategy, changing how athletes shop forever?

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Nike, with their 'Nike VR Trial Zone' in 2016
Adidas, with their 'Adidas Virtual Arena' in 2017
Under Armour, with their 'UA Performance Lab' in 2015
Puma, with their 'Puma VR Fitting Room' in 2018