Which gaming company pioneered 'Portal Stores' in 2016, featuring augmented reality zones where customers could interact with life-sized game characters while shopping?

The gaming industry has evolved beyond digital storefronts to create innovative physical retail experiences. Major gaming companies have experimented with immersive retail concepts that blur the line between virtual worlds and physical shopping. These stores often feature augmented reality experiences, interactive product displays, and exclusive merchandise that bring game universes into the real world. Test your knowledge about one groundbreaking retail initiative that changed how gamers experience their favorite franchises in physical spaces!

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Nintendo, with stores that allowed shoppers to battle Pokémon in AR before the Pokémon GO mobile game release
Valve Corporation, with its Half-Life themed stores where shoppers could use AR headsets to fight headcrabs while browsing merchandise
Epic Games, with Fortnite-themed retail spaces where customers could scan products to unlock exclusive in-game content
Electronic Arts, with stores featuring AR sports games where shoppers could play virtual matches with FIFA stars