Which music artist pioneered the 'surprise album drop' strategy in 2013, releasing a complete album with no prior marketing or announcement, forever changing music product launch strategies?

The music industry is renowned for innovative product launches that create buzz and drive consumer engagement. From surprise album drops to elaborate release strategies, how artists and labels introduce new music can significantly impact its commercial success. Test your knowledge about one of the most revolutionary product launch strategies that changed how music is released and consumed in the digital era!

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• Beyoncé with her self-titled album 'Beyoncé'
• Taylor Swift with '1989'
• Kanye West with 'Yeezus'
• Drake with 'Nothing Was the Same'

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