Which sports brand pioneered the first widely successful IoT-connected basketball that could track shooting accuracy, ball handling skills, and provide real-time feedback to players via a smartphone app?

The sports retail landscape is rapidly evolving with technology integration revolutionizing how athletes train, compete, and shop. Major sports brands are investing heavily in Internet of Things (IoT) technology to create connected equipment and apparel that can track performance metrics in real-time. Test your knowledge about these cutting-edge innovations that are changing the relationship between sports retailers and consumers.

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Wilson with its Wilson X Connected Basketball
Nike with its HyperDunk+ Smart Basketball
Spalding with its Spalding Precision Pro Basketball
Under Armour with its UA E39 Smart Basketball