Which innovative marketing campaign strategy led to the Bible becoming the first religious text to sell over 1 million digital copies on e-readers?

In the rapidly evolving world of religious publishing and spiritual product development, marketing strategies have undergone significant transformations. Modern religious organizations and spiritual product developers are constantly innovating how they connect sacred texts and philosophical concepts with contemporary audiences. This poll tests your knowledge about a groundbreaking marketing approach that revolutionized how a major sacred text reached new demographics in the digital age.

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The "God's Word at Your Fingertips" campaign by Zondervan, featuring interactive study features and personalized reading plans
The "Eternal Wisdom, Modern Format" campaign by Thomas Nelson, highlighting environmental benefits of digital versus print
The "Scripture for the Screen Generation" initiative by Tyndale House, offering free companion video content with each purchase
The "Divine Download" promotion by Oxford University Press, bundling multiple translation versions for the price of one