Which major retailer won a 2022 Retail Innovation Award for their "Legends Walk Among Us" campaign that featured mythological figures as modern-day influencers?

In recent years, mythology and folklore have become powerful marketing tools for brands looking to connect with consumers through storytelling. Ancient narratives are being reimagined in modern retail contexts, creating memorable brand experiences. This trivia question explores a notable marketing campaign that leveraged mythology to create significant buzz and drive sales in an unexpected retail category.

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Nordstrom's campaign featuring Greek gods as fashion consultants
Target's folklore-themed home goods collection promoted by mythical creatures
Barnes & Noble's "Myths Reimagined" book series with digital deity influencers
Sephora's limited-edition cosmetics line inspired by global folklore heroines