Which Broadway musical was the first to introduce a comprehensive 'immersive retail experience' where the theater lobby was transformed into a themed environment matching the show's aesthetic?

In the competitive world of performing arts, theatrical productions utilize sophisticated product marketing strategies to stand out and attract audiences. From iconic logos to memorable taglines, theatrical branding has evolved into a science of its own. This poll tests your knowledge of how modern Broadway productions have leveraged product marketing techniques to create lasting brand impressions that extend beyond the stage experience.

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• Wicked (2003) with its 'Ozmopolitan' store concept
• The Lion King (1997) with its 'Pride Rock Marketplace'
• Hamilton (2015) with its 'Revolutionary Retail' concept
• Phantom of the Opera (1988) with its 'Masquerade Boutique'

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