Which cultural tradition was first featured in a major Coca-Cola product endorsement that significantly transformed how brands incorporate cultural elements in their marketing?

Throughout history, brands have leveraged cultural traditions to create authentic connections with consumers. From holiday celebrations to traditional ceremonies, cultural elements often appear in product endorsements to establish deeper emotional bonds with target audiences. This trivia question explores how one major company used a significant cultural tradition in a groundbreaking endorsement campaign that changed marketing practices in the industry.

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The Santa Claus Christmas tradition (1931 campaign featuring the red-suited, jolly Santa that helped standardize his modern appearance)
The Chinese New Year tradition (1928 campaign featuring zodiac animals in special edition packaging)
The Diwali Festival of Lights tradition (1935 campaign featuring illuminated bottles in celebration of the holiday)
The Day of the Dead tradition (1925 campaign incorporating traditional Calavera imagery on limited edition glass bottles)