Which linguistic technique in advertising involves creating new words or combining existing ones to make a product name more memorable and distinctive?

In the world of retail and advertising, language is a powerful tool used to influence consumer behavior. Linguistic techniques in advertising have evolved significantly over the decades, employing various psychological triggers to create emotional connections with consumers. This trivia question explores how language psychology is used in modern product marketing to drive purchasing decisions.

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Neologism
Semantic satiation
Anaphoric reference
Alliterative assonance