Which pop culture franchise pioneered the concept of 'retail as experience' with its first dedicated pop-up stores in 1999, featuring interactive zones and exclusive merchandise that changed retail expectations?

The intersection of pop culture and retail has transformed how brands connect with fans. From immersive store experiences to limited-edition collaborations, entertainment franchises have pioneered innovative retail concepts that turn shopping into entertainment. This trivia challenges you to recall which major pop culture phenomenon first revolutionized the retail pop-up experience with its groundbreaking approach.

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Star Wars: The Phantom Menace
Harry Potter and the Sorcerer's Stone
Pokemon
The Matrix