Which ancient civilization created the first documented customer loyalty program, where merchants gave bronze tokens to customers that could be exchanged for discounts on future purchases?

Long before modern retail strategies, ancient civilizations developed sophisticated systems to encourage repeat business and customer loyalty. These early 'loyalty programs' helped merchants thrive in competitive marketplaces from Rome to China. Test your knowledge about one of history's earliest documented customer retention strategies!

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Ancient Egypt, where papyrus loyalty scrolls recorded purchases at royal marketplaces
Ancient Rome, where 'tesserae' tokens were given to preferred customers at certain shops
Phoenician traders, who marked clay tablets with customer purchase history
Ancient China, where merchants during the Han Dynasty issued bamboo loyalty tallies