Which major healthcare brand standardized its famous blue cross symbol in 1972, unifying previously inconsistent designs across different state organizations?

The healthcare industry is filled with recognizable brands that have evolved over decades. One of the most ubiquitous symbols in medical insurance has a fascinating history of design evolution and brand standardization. Test your knowledge about this iconic healthcare symbol that millions of Americans recognize on their insurance cards and medical facilities across the country.

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Blue Cross Blue Shield Association
Kaiser Permanente
UnitedHealth Group
Aetna