Which mythological figure's name was used for a successful brand repositioning campaign that shifted consumer perception from 'mundane everyday product' to 'luxury experience' with a 43% sales increase?

In the world of retail, mythology and folklore have long been powerful tools for brand positioning and product development. Ancient stories and legendary figures have been used to create memorable marketing campaigns, distinctive product lines, and even entire brand identities. This poll tests your knowledge of how mythological elements influence consumer behavior and brand perception in the modern marketplace.

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Persephone (Greek goddess of spring growth)
Midas (Greek king with the golden touch)
Thor (Norse god of thunder)
Isis (Egyptian goddess of fertility and motherhood)