Which music industry technological innovation was first to enable artists to bypass traditional record labels and sell their music directly to fans with a 'pay what you want' model?

The music industry has undergone remarkable technological transformations in recent decades. From vinyl to streaming, from analog to digital, these innovations have revolutionized how music is created, distributed, and consumed. This trivia question explores a significant technological advancement that changed how artists connect with fans and monetize their work. Test your knowledge of music industry product development milestones!

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Radiohead's 'In Rainbows' direct digital release (2007)
Apple's iTunes Store launch (2003)
Bandcamp's artist platform debut (2008)
Spotify's streaming platform introduction (2006)