Which telescope brand revitalized its market position in 2008 by rebranding with the tagline 'Bringing the Universe to Everyone' and introducing their revolutionary color-coded expertise system for product categorization?

In the competitive world of astronomy equipment, brand identity can make or break a company's success. Top telescope manufacturers invest millions in distinguishing their products in a specialized market. This trivia question explores one of the most successful brand repositioning campaigns in astronomy retail history that transformed a struggling company into an industry leader.

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Celestron, with their orange-themed StarSense Explorer line
Meade, with their blue-themed ETX Portable Observatory series
Orion, with their green-themed StarBlast accessibility program
Sky-Watcher, with their red-themed ProED apochromatic collection