Which retailer launched the groundbreaking 'Festival of Lights' global campaign that authentically celebrated Diwali traditions while introducing sustainable LED products?

Traditional cultural celebrations have become powerful marketing opportunities for retailers worldwide. Brands often incorporate cultural symbols, traditions, and values in their advertising campaigns to connect with specific communities. This poll explores how cultural traditions have influenced some iconic advertising campaigns and brand positioning strategies. Test your knowledge about the intersection of cultural marketing and retail promotion!

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IKEA, with their 2018 campaign featuring LED diyas and eco-friendly decor that reinterpreted traditional Diwali lighting
Target, with their 2019 'Illuminate Your Heritage' campaign focusing on South Asian cultural celebrations
Walmart, with their 2017 'Global Traditions' marketing initiative that featured Diwali celebrations across their international stores
Amazon, with their 2020 'Light Up Your Culture' campaign promoting traditional and modern Diwali products