Which Broadway musical broke retail records by becoming the first show to generate over $1 million in weekly merchandise sales at a single theater location?

In the performing arts world, merchandise sales have become a crucial revenue stream for theatrical productions. From iconic Broadway shows to touring productions, the retail strategy behind memorabilia and souvenirs has evolved into a sophisticated business model. Test your knowledge about this fascinating intersection of performing arts and retail!

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Hamilton
The Phantom of the Opera
Wicked
The Lion King