Which innovative product marketing strategy did NASA use to generate unprecedented public engagement for the James Webb Space Telescope launch?

When NASA launched the James Webb Space Telescope in 2021, it represented not just a scientific milestone but also a masterclass in product marketing. The campaign to promote public interest and support for this $10 billion space observatory required innovative marketing strategies across multiple channels. Test your knowledge about how NASA and its partners marketed this revolutionary astronomical instrument to both scientific communities and the general public.

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The 'Name a Star' campaign where paying customers could name stars visible in Webb's first images
The 'Webb's First Deep Field' reveal, livestreamed globally with the President announcing the first image before a comprehensive rollout of additional images
A limited edition Webb telescope replica sold exclusively through NASA's online store with proceeds funding future missions
A worldwide contest where amateur astronomers competed to have their celestial object suggestions be Webb's first observation target