Which innovative book packaging technique, introduced in the 1930s, revolutionized the children's book market by allowing young readers to influence the narrative direction?

In the world of publishing and literature, product packaging has evolved dramatically over centuries. From traditional leather-bound tomes to modern dust jackets and innovative e-book presentations, the way books are packaged greatly impacts reader perception and sales. This trivia question explores a revolutionary packaging innovation that changed how readers interact with certain literary works.

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Pop-up book illustrations
Dust jacket with removable art prints
Waterproof bathtub books