Which traditional Japanese art form inspired Suntory's limited edition whisky packaging that sold out worldwide in less than 24 hours in 2019?

Traditional cultural elements are increasingly being incorporated into modern product packaging to celebrate heritage while appealing to contemporary consumers. These design innovations help brands connect with customers through cultural storytelling and authenticity. Test your knowledge about how traditional crafts and cultural symbolism are revolutionizing packaging design in the global marketplace.

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Origami (paper folding)
Ukiyo-e (woodblock printing)
Kumiko (wooden lattice work)
Sumi-e (ink wash painting)