Which Broadway musical pioneered the 'logo teaser campaign' where its simple cat-eye logo was displayed across NYC for months before the show's name was revealed?

The performing arts industry has created some of the most innovative and memorable product launches in entertainment history. From the iconic flying mask of 'Phantom of the Opera' to the revolutionary marketing of 'Hamilton', theatrical productions have pioneered unique promotional strategies that transcended traditional advertising. Test your knowledge about one of the most successful theatrical product launches that changed Broadway marketing forever!

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