Which innovative retail strategy did Nike implement after discontinuing the FuelBand wearable device in 2014?

Nike's venture into wearable technology marked a significant shift in how sports brands approached the retail customer journey. The FuelBand, launched in 2012, represented one of the first major attempts by a traditional sports company to create an ecosystem connecting physical products with digital experiences. This poll tests your knowledge about this pivotal moment in sports retail history and how it transformed consumer engagement in the athletic apparel industry.

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Nike shifted to a software-focused approach, creating partnerships with Apple for the Apple Watch Nike+ edition
Nike abandoned digital retail completely, returning to traditional in-store experiences exclusively
Nike launched their own smartphone brand to compete directly with Samsung and Apple
Nike acquired Fitbit and rebranded it as Nike+ Fitness