Which groundbreaking advertising technique was first widely adopted by Broadway shows around 2007-2008 that revolutionized ticket sales for performing arts?

The performing arts industry has undergone significant transformations in how productions are advertised and marketed to potential audiences. From traditional billboards in Times Square to sophisticated digital campaigns, Broadway shows and other performing arts events have embraced various advertising techniques to fill seats. This trivia question explores a pivotal moment in performing arts marketing history that changed how productions connect with audiences.

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Targeted social media ad campaigns with performance snippets
Dynamic pricing algorithms based on real-time demand
Virtual reality theater tours before purchasing tickets
QR code playbills linking to exclusive digital content