Which 2022 social media marketing campaign broke platform engagement records by incorporating an iconic pop culture character directly into product advertising with zero traditional media spend?

In the fast-paced world of pop culture marketing, certain product collaborations and promotional campaigns have become legendary for their innovation and cultural impact. This poll tests your knowledge of a groundbreaking social media marketing campaign that changed how brands interact with entertainment properties. Do you know your viral marketing history well enough to identify this game-changing moment?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barbie x Burger King's 'Real Meals' TikTok challenge, where pink-themed meal boxes contained QR codes unlocking exclusive Barbie movie content
Oreo's 'Stranger Things Portal' Instagram filter that allowed users to 'open' a cookie and see into the Upside Down dimension
M&M's 'Grimace Birthday Shake' purple milkshake TikTok trend, featuring user-generated videos of people pretending to die after drinking it
Doritos' 'House of the Dragon' Snapchat campaign where users could breathe fire like dragons after scanning special chip bags