Which linguistic technique revolutionized retail branding in the 2000s by deliberately misspelling words to create more distinctive, trademark-friendly brand names?

In the rapidly evolving world of retail and brand marketing, linguistic innovation plays a crucial role in creating memorable brand identities. Linguistic experts are often consulted to craft brand names, slogans, and marketing language that resonates across cultures and languages. This poll tests your knowledge about a significant linguistic development in retail branding that changed how companies approach naming conventions.

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Morphological blending (combining two words into one, like 'brunch')
Vowel deletion (removing vowels to create shorter names, like 'DKNY')
Leetspeak substitution (replacing letters with numbers or symbols, like 'L8R')
Phonetic respelling (intentionally misspelling words while preserving pronunciation, like 'Flickr' or 'Tumblr')