Which mythological figure was used in a groundbreaking 1986 product launch that created a new premium footwear category and significantly boosted brand loyalty through association with divine victory?

Throughout history, mythological figures have been repurposed as powerful brand symbols, leveraging ancient cultural significance for modern product marketing. From Greek gods to Norse legends, these iconic figures create instant recognition and emotional connection. This poll explores how mythology has shaped one particularly successful product launch strategy that revolutionized its market segment through mythological branding.

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Nike (Greek goddess of victory) for Air Jordan shoes
Mercury (Roman messenger god) for FTD Floral delivery
Thor (Norse god of thunder) for Duracell batteries
Apollo (Greek god of light) for Sunbeam appliances