Which mythological deity was actually featured in a famous 1990s retail marketing campaign that significantly boosted sales of athletic footwear and apparel?

Throughout history, mythological figures have been powerful 'brands' with distinct identities, domains of influence, and loyal followers. In today's marketing landscape, these ancient deities would be considered ultimate influencers. This trivia explores how mythology and folklore intersect with modern marketing concepts, challenging your knowledge of both worlds. Can you identify which mythological figure would have the most followers in a specific product category?

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Nike, Greek goddess of victory
Thor, Norse god of thunder
Hermes, Greek messenger god with winged sandals
Artemis, Greek goddess of the hunt