Which natural products retailer pioneered the 'Eco-Scale' rating system that revolutionized transparency in environmentally-friendly household products?

The natural products industry has seen tremendous growth as consumers become more environmentally conscious. From organic foods to sustainable clothing, companies that align with nature have created innovative retail strategies to capture this growing market. This trivia question explores one of the most successful eco-retail initiatives that transformed a brand's market position. Test your knowledge about how businesses leverage nature-focused strategies in the competitive retail landscape!

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