Which film is credited with pioneering the 'high concept' marketing approach where an entire movie campaign was built around a simple, compelling visual image that became instantly recognizable worldwide?

Test your knowledge of groundbreaking film marketing campaigns that changed how movies are promoted and sold to audiences. Throughout cinema history, certain marketing innovations have revolutionized how studios connect films with viewers and drive box office success. This poll explores a pivotal moment in film marketing that transformed audience engagement and set new industry standards.

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Jaws (1975) - with its iconic shark fin image and tagline 'Don't go in the water'
Star Wars (1977) - with the characters posed dramatically against a space background
E.T. (1982) - with the finger-touching image between human and alien
Batman (1989) - with the simple bat logo on a black background