Which streaming service first popularized the strategy of releasing entire seasons at once ('binge-watching model') as a deliberate marketing tactic to differentiate from traditional TV?

In the competitive landscape of streaming services, one marketing strategy fundamentally changed how film and television content is released to audiences. This strategy created a new consumer behavior pattern that has since been adopted by many major studios and platforms. Test your knowledge about this pivotal moment in entertainment industry marketing that forever changed how we consume content.

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Netflix with 'House of Cards' in 2013
Amazon Prime with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO with 'Game of Thrones' in 2011