Which marketing strategy did Wolfram Research use in 1996-1997 that dramatically increased Mathematica's adoption in educational institutions?

The development and marketing of mathematical software has revolutionized how we teach, learn, and apply mathematics across industries. From graphing calculators to sophisticated computational platforms, these products have unique marketing challenges and success stories. This poll tests your knowledge about a groundbreaking marketing strategy that transformed how a particular mathematical software product was perceived and adopted in educational settings.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Computation Everywhere' campaign that bundled Mathematica with university computer lab installations
The 'Student Editions' strategy that offered significantly discounted versions with identical functionality for verified students
The 'Mathematics Challenge' contest where universities competed to solve complex problems using Mathematica
The 'Professor Partnership' program that gave free licenses to instructors who required the software in their courses