Which technology company broke industry norms in the late 1990s by rejecting beige/black hardware designs in favor of colorful, translucent products that transformed their brand positioning?

Color psychology plays a crucial role in retail strategy, influencing consumer perception, behavior, and purchase decisions. Major brands meticulously select their color palettes to evoke specific emotional responses and reinforce brand positioning. This trivia tests your knowledge about a famous retail color strategy that revolutionized an entire product category and changed consumer perceptions.

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Apple with their iMac G3 series
Microsoft with their Windows 98 launch hardware
IBM with their ThinkDifferent laptop line
Dell with their Dimension Spectrum desktop series